- Genesis is a branch from auto brand Hyundai that started in 2008, at the North America International Car Show.
- Genesis specifically sells luxury cars and their current lineup consists of the Genesis GV60, GV70, GV80, G70, G80, and G90.
- Find Genesis luxury cars for sale at Genesis of Edmond.
Are you a longtime fan of the auto brands Hyundai and Genesis? Did you know that they were once considered the same luxury car brand, Hyundai Genesis?! Regardless if you knew this or not, this blog was made to provide you with a fascinating and comprehensive overview of one of the most iconic and respected names in the automotive industry. So buckle up, and let's take a ride through the luxurious history of Genesis.
History of Genesis
Let's explore the early beginnings of the Hyundai Genesis and how it quickly gained popularity in the luxury market. The history of Genesis is riddled with trials but Genesis Hyundai ultimately prevailed. From a debut in 2007 to award winning performances in 20' & 21', Hyundai Genesis offers something truly special with its cars and SUVs.
Birth of Genesis Under Hyundai
Genesis, the luxury vehicle division of Hyundai, has a history that dates back to 2003 when Hyundai conceptualized the first Genesis car. The goal was to create a modern, rear-wheel drive sports sedan that would be a forward-thinking interpretation of a luxury vehicle. It took Hyundai Genesis three years to finalize the body design, and the entire program had a development period of 2 years incurring close to 500 million in costs.
Internally, there was a discussion about whether to sell the Genesis as a Hyundai or to launch it as a separate brand. Options included creating a standalone retail chain or selling it through Hyundai dealerships. Eventually, in 2008, Hyundai decided to introduce the Genesis at the North American International Auto Show. The introduction of the Genesis marked a significant turning point in the history of Genesis as it signaled the automaker's intention to compete in the luxury vehicle market.
Stand-Alone Brand
In 2015, Hyundai made a bold move to separate its luxury vehicle division, Genesis, from the parent company, forming it into a standalone brand under the Hyundai Motor Group. This decision was not made overnight and was a result of a long-term strategy aimed at expanding Genesis' presence in the global luxury vehicle market. This was clearly a huge turning point in the history of Genesis luxury auto brand. The decision to separate Genesis from Hyundai was driven by several factors. First, Hyundai understood that the luxury vehicle market requires a different approach, with a focus on exclusivity, design, and performance. By creating a standalone brand for Genesis, the company could tailor its strategy to meet these demands.
Secondly, creating a separate brand for Genesis would help to distinguish it from Hyundai's other models and avoid confusion among customers. Finally, creating a separate brand for Genesis would allow Hyundai to better compete with other luxury vehicle brands. With its own brand identity, Genesis could position itself as a legitimate competitor to other luxury brands like Audi and Mercedes-Benz. Hyundai made a risky strategic move to compete within the luxury car segment that had a huge return on investment.
The Unique Look Of A Genesis Car
Throughout the history of Genesis, the Hyundai Genesis was widely recognized for its sleek and distinctive design, which set it apart from other luxury cars in the market. The man behind this unique look is none other than Peter Schreyer, the Chief Design Officer of the Hyundai Motor Group. Schreyer is a renowned automotive designer who previously worked for Audi and played a pivotal role in shaping the brand's iconic look. His expertise and attention to detail have helped make the Genesis one of the most respected luxury car brands in the world. With its elegant lines and sophisticated exterior, it's no wonder the Hyundai Genesis is considered a symbol of luxury and refinement.
Current Lineup
The Genesis Car brand has a current lineup that is a testament to its commitment to excellence in the luxury car market. Today, the Genesis Car brand offers a range of models that cater to different tastes and preferences, including the G70, G80, and G90. The G70 is a sporty and dynamic sedan that offers exceptional performance, while the G80 is a midsize luxury sedan that combines style and comfort. Finally, the G90 is a full-size luxury sedan that offers a spacious interior, making it the perfect choice for those who value comfort and refinement. In addition to the G70, G80, and G90, the Genesis Car brand has expanded its lineup to include SUVs as well, with the introduction of the GV70 and GV80. The GV70 is a stylish and sporty compact SUV that offers plenty of cargo space and exceptional performance, while the GV80 is a midsize SUV that features a spacious and elegant cabin and cutting-edge technology. These SUVs have helped the Genesis car brand broaden its appeal to a wider audience, while still maintaining the brand's reputation for luxury and innovation.
Edmond Genesis Car Dealership
Genesis has created a beautiful 2023 Genesis line up that is at the top of its class. Whether you need a new or certified pre-owned Genesis car, we have options for you to choose from. A Hyundai Genesis vehicle offers luxury with an elegant yet comfortable driving experience. The history of Genesis is full of achievement and Hyundai Genesis is looking to stay on the leading edge of the latest technology. If you or anyone you know is looking for a luxury car or is wanting to learn the history of Genesis, reach out to Genesis of Edmond. Our Hyundai Genesis experts can answer any questions you may have. So, give us a call or stop by and meet our lovely staff in person. Now that you know the history of Genesis, you might have a little more appreciation. What better way ro show your support for the autobrand than getting behind the wheel of the 2023 Genesis GV80 or our other cars for sale. See you soon!
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877-495-2032
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14137 N. Broadway Extension,Oklahoma City, OK 73013
