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.: 3RINGSTUDIOS .: FAQ

WEBSITE DEVELOPMENT FAQ'S

GENERAL
1. How much do your websites cost?
2. How long does it take to build a website?
3. What are your payment terms?
4. Do you offer hosting and domain name registration?
5. Do you do any form of online marketing for my site?
6. How does my site get updated once it is built?
7. What content should I put on my site?

SEARCH ENGINE OPTIMIZATION
8. What is search engine optimization ( SEO )?
9. How effective are the alternatives to SEO?
10. Do I have to maintain my SEO campaign?
11. How long is SEO effective without maintenance?
12. Do you any offer any guarantees to get top positioning?

ECOMMERCE
13. Can you build ecommerce sites that accept credit cards?
14. How much of an increase has their been yr/yr in e-commerce?
15. Have people overcome the fear of doing business on the Internet?

 

 

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1. How much do your websites cost?

Much like buying an automobile, there are many factors or "options" that affect the cost of your web site. Final pricing will vary depending on your project requirements.
Some of the factors considered in pricing are:

- size of your site?
  (how many pages, subsections, images, etc...)

- design/layout required?
  (will our graphic designers provide the "look-feel"?)

- content generation required?
  (do you provide text content and images, or us?)

- dynamic elements required?
  (forms, database, chat, forums, etc...)

- e-commerce required?
  (credit-card processing)

- flash required?
  (motion graphics, video integration, animated sites)

- search engine optimization required?
  (we get your site ranked at the top of search engines)

- upgrades from existing site or new?
  (do we have to integrate with existing systems?)

- hosting required?
  (a main computer where the web accesses your site)

- domain name registration required?
  (the www.yourname.com name)

- ongoing maintenance required?
  (are we required to update content daily/monthly?)

To receive a quote for your web project, please fill out this simple quote request form HERE:

.: QUOTES - CLICK HERE

 

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2. How long does it take to build a website?

Time frames vary for website development, depending on the amount of work and elements required [listed above]. Whereas a simple, five-page HTML site could take as little as one week to produce, larger more complex sites can take months. Average sized projects are typically finished in 6 to 8 weeks.

If required, a deadline for launch can be set, which we will guarantee, subject to receiving feedback and content from you in a timely fashion during the rapid development process.

 

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3. What are your payment terms?

Small Projects:
    50% Deposit to Start
    50% on Completion of Website (gone "live")
    60% Deposit required if client is outside of Canada.

Large Projects:
    (Projects over CDN $30,000)
    Terms Negotiable.

 

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5. Do you do any online marketing for my site?

Yes. We have several services that focus on online marketing... from search engine optimization, to online press releases, to mass email marketing tools.

Aside from results produced by press releases and email marketing, we have achieved VERY dramatic results getting sites ranked at the top of major search engines, sometimes resulting in 1000's of visitors per day - which usually results in INCREASED SALES.

We have service packages to accommodate both Fortune 500 and small businesses alike.

See our list of satisfied clients here.

SEARCH ENGINE OPTIMIZATION .: more

 

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4. Do you offer hosting and domain name registration?

Yes. We are third party resellers for the most reputable hosting and domain name registration companies in the business. Our existing clients will tell you that our hosting services are trouble free, and customer service is immediate while extremely helpful and courteous.

Read some of our client testimonials HERE.

 

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6. How does my site get updated once it is built?

We provide free simple upgrades to contact information, and minor content changes. For major changes, we charge our standard rate for changes - CDN $50/hr.

If required, we can also design your site and provide very simple software and and minor training such that your site is very easily updateable by your general administration person.

 

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7. What content should I put on my site?

There are a few basic pieces of information that are key for your website, along with any unique content you would like to share with your visitors. Below you'll find a list of the basics, along with a few suggestions for other elements you might desire.

CRITICAL ELEMENTS

Site Map
Keep it simple. This link helps people find their way.

Clear Navigation
Good navigational tools should look the same and be consistent on EVERY page of the site. Navigation should indicate the location you have surfed too.
Navigation should be designed such that all content is no more than three clicks from any page a visitor enters from.

Contact Information
Simple, yet clear contact info.

Feedback Forms
Your customers will help you improve your web site if you give them the opportunity. Respond promptly and consider their advice.

Specific Product or Services Content
The old Internet saying goes... "Content is King". Since most Internet users are just researching, give them what they're looking for - and they'll buy from you. Show that you are credible.

Frequently Asked Questions
FAQ is a useful tool and everybody understands what it is used for. Many people look for it.

Good Graphics
Total web page size, including graphics, should not be more than 100kb, 50 is target. Search Engines can't read graphics, so put keywords in HTML format.

 

OPTIONAL ELEMENTS

Search Tool
On a site with a large quantity of information, the visitor will appreciate the ability to find what they are looking for without having to go through several pages of your site.

News
Keep users up to date with your industry. Latest product news, etc.... Also useful when bad weather or emergencies ocurr.

Links
Like FAQs, people appreciate that you have located good resources that are relevant to what they are researching on your site. Givee a brief description of what the link is about.

Forums
If you have information on your site that calls for a discussion or comments from users, forums are a great way to capture visitors and have them keep coming back. Users feel they have participated in expanding the knowledge at hand, as well having a good resource to find new information.

 

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8. What is Search Engine Optimization (SEO)?

SEO is the process we implement that enhances your website with certain critical elements that major search engines are looking for... most importantly, we build proper link structures within your site and from other outside sites. These simple steps insure that your site gets ranked at the TOP of important search engines - which results in highly focused, pre-qualified - FREE TRAFFIC!

See a list of our clients and their successes HERE.

 

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9. How effective are the alternatives to SEO?
(such as directories and "Sponsored Links")

OVER 80% OF INTERNET CONSUMERS USE SEARCH ENGINES TO FIND WHAT THEY ARE LOOKING FOR. * Source: Forrester Research Inc.

While it is valuable to be listed in any directories that are relevant to your site (this helps with optimization as well as increasing exposure to your site), "Sponsored Links" (or "Pay-Per-Click" as they are also known) can be very costly and not as effective as regular search engine listings.

Typically, web-surfers looking for something unique on the Internet will go to their favorite search engine and click on the regular listings - because the other "sponsored links" look too much like advertisements... and the typical Internet user is sick of being SOLD TO. Users would rather feel like they FOUND the new online resource, rather than having it SOLD to them. Users inherently place a "trust value" on their favorite search engine to provide them with what the search engine feels are the best results. THIS IS WHY OPTIMIZATION IS THE MOST EFFECTIVE FORM OF ONLINE MARKETING... people use search engines now more than ever! And their use is consistently increasing.

With that said, we CAN advise and help you manage any pay-per-click accounts you do have - or require, as we are very familiar with the major PPC services.

 

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10. Do I have to maintain my SEO campaign?

We suggest yes. See the answer below.

 

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11. How long is SEO effective without maintenance?

Each case is different. Whereas one optimization project that is not maintained for a year may produce consistent results, another may require constant updating to maintain good positioning in the search engines. This is mainly due to the dynamic nature of the web, and partially these other factors:
- competition for certain keywords or phrases
(other sites get updated and added every day in high competition areas)
- changing search engine ranking formulas (algorithms)
(SE's change the criteria used to determine positioning)

For the comparatively low cost, maintenance is very important in an effective search engine optimization campaign.

See a list of our clients and their successes HERE.

 

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12. Do you any offer any guarantees to get top positioning?

We do offer a guarantee, but not for top positioning. This would be misleading to guarantee top positioning.

NOBODY has that much control over search engines that they can guarantee top positioning (in the regular listings - you can "BUY" top spot in the "Sponsored Listings"). If you've heard this kind of guarantee - it's a SCAM.

The guarantee we offer is to utilize "ethical" optimization techniques - as set forth by Google and other major search engines (and self policed in the industry). We guarantee NOT to do anything that could get your site blacklisted or banned from the major search engines.

See a list of our clients and their successes HERE.

 

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13. Can you build ecommerce sites that accept credit cards?

Yes. Here are a few examples of our design/ecommerce work:

www.nadinedelange.com
www.godplaque.com
www.nukyisalients.com

We utilize the most cutting edge ecommerce software currently available. Our most effective solution is a web based application that is VERY simple to implement, administer, and update. This provides a DRAMATIC savings in ecommerce website development costs.

 

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14. How much of an increase has their been yr to yr in e-commerce?

While online sales increased almost 100% at Christmas from 2001 to 2002, trends indicate use of online transaction systems will continue to increase in the near future. Read this interesting article about the future of ecommerce HERE.

 

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15. Have people overcome the fear of doing business on the Internet?

The staggering yearly increase in online shopping has meant one thing... YES. People are getting over their fear of online shopping. New secure technologies have made shopping online safer than any other form of transaction processing there is.

 

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